The Elevator Saga

In 2016 I wrote a series of tongue in cheek posts about my experiences living on the 3rd floor and trying to befriend those on higher levels, while looking down on the lower levels.3 years later I still have people asking me when I will post a new elevator story. Unfortunately for many, I moved

Read More »

I Used An Instagram Bot For A Month And This Is What happened

Often hailed as the future of social media, and the answer to low numbers, Instabots are taking over Instagram like an oil spill in Antartica. But are they as useful as they appear? I tested one for a month, and this is what I learned. It Begins “Free 2 week trial of Instabots* after that

Read More »
Expensive

What Is Value

Expensive “You are too expensive” If you hear this often, it may be due to the customer not seeing the value of your product or service. What is Value? In the most basic explanation, value is what the customer gets for what they pay; high value is excellent, low value is crap.There is a saying

Read More »

5 Things Going To The Gym Can Teach You About Your Business

Welcome to the first blog of 2019, yes I know we are already in week three, I was busy, cut me some slack. The new year brings with it new year’s resolutions, and new year’s resolutions means, more people at the gym trying to get fit. So, to help get your body and your business

Read More »

How to Write a Kick Ass Cover Letter

How To Write a Cover Letter + End of Year Special Your cover letter is like your profile on a dating app. Done well, your foot is in the door, and you are on your way to happily ever after. Done not so well, and you are swiped into oblivion, left to wander the abyss

Read More »

What Businesses Can Learn From Thanos

*** Warning may contain traces of spoilers, nuts, and gluten*** I admit it. I am a bit of a nerd, I am enough of a nerd to know the difference between a nerd and a geek. I grew up obsessed with Marvel and DC comic books; I spent my childhood in hospital imagining what it

Read More »

The Hidden Darkness

Because today is R U OK day, I thought I would post a short story I wrote many years ago. Besides some major grammatical errors, I have not changed this from its original copy, it was a story that came to me in a flash and I would like to keep it as warts and

Read More »

You don’t have to sell to everyone – A Poem

Today I write this blog, and I am trying something new, I will take care with the words I choose, in the hope, this will rhyme for you. Today’s blog is about the trap, that many businesses face, of trying to sell to everyone, who shops in their market space. I see it oh so

Read More »

Do I Really Need a Digital Marketer?

“I am pretty sure my 12-year-old nephew could do it for like, 20 bucks a month.” There it was, the entirety of my business, my passion, my hours upon hours, of study, testing, and perfecting my craft, reduced to something a 12-year-old could do, at a monthly rate of less than it costs to see

Read More »

6 Tips To Handle A Complaint On Social Media

SCARED OF ONLINE COMPLAINTS? Over the last three weeks, I have had several clients tell me they don’t like the idea of using social media to promote their business, or engage with their customers because they are scared someone will attack them online. They explained they would rather deal with a customer’s issues in private

Read More »

Great Customer Service Equals More Sales

Great service means more sales On the weekend Jaz and I went looking for beds. It was an exciting moment for us, our first time buying a big-ticket item together. A quick side note about me. When it comes to money I am a walking contradiction, spending money on my business, Jaz, or my other

Read More »

Don’t Wait To Start Your Business

Regret The other day I was talking to someone about AK Writing. Like an annoyingly proud mum of a newborn baby, I was gushing over how great it was to be following my dream, the fantastic people I have already met, and the excitement of seeing what the future holds, basically all the fun of

Read More »